Iva Lukan — Product Designer

Case Studies

My work that moved real metrics

Products where research, systems thinking, and craft moved real users.

Case study 1: Friction is a design tool

Safe is a crypto wallet where multiple people approve transactions together. In 2025, hackers stole $1.4B by making a tr…

Case study 2: Confidence is the product

When you approve a crypto transaction, you're trusting that what you see is what happens with your money. Safe's approva…

Writing

My thoughts on the craft

What makes design work — and what breaks it.

Friction is a design material

Someone confirmed a billion-dollar transaction with the same effort it takes to dismiss a cookie banner. I redesigned it to take five times longer. Here's why that was the point.

Delight is a lie (mostly)

Most 'delight' in fintech is confetti over anxiety. Real delight in high-stakes products is the user exhaling because they understood exactly what happened.

You are working at the wrong altitude

Three weeks into a redesign. The pixels are clean. Then someone asks a question that drops your stomach. You've been solving the wrong problem beautifully.

Design decisions are bets, not deliverables

A designer opens Figma, explores endlessly, runs out of time, ships whatever is in the file. That's not a process. That's anxiety with a cursor.

I also made these.

A few other things I've designed, coded, and shipped.

Experience